Turn your employees into ambassadors, and your customers into loyal fans
Compared to aggressive advertising, people seeing your merch around creates an unconscious impression in their mind. Merch is a way of appreciating your
customers but it also converts them into loyal fans and foot soldiers carrying the message of your brand wherever they go. Merch is one of the best ways to
affect consumer behaviours, so every time you think about what to do to scale your business and get a brand presence, think merch, and most importantly
think Wii.